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Job Requirements of Digital and Direct Marketing Specialist:
Job Roles and Responsibilities:
Google PPC, SEO and Web Optimization
• Develop, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and
Bing Ads campaigns to drive high-quality leads at the lowest possible CPL.
• Conduct keyword research, competitor analysis, and ongoing Performance Max (PMax) placement
maintenance to improve ad efficiency and organic search rankings.
• Optimize ad copy, landing pages, and bidding strategies while implementing UI/UX enhancements
to improve user experience and conversion rates.
• Monitor website analytics (Google Analytics, Google Search Console) and PPC performance to
track KPIs and identify opportunities for improvement.
• Manage SEO efforts, including on-page and off-page optimization, backlink building, and technical
SEO improvements to boost organic visibility.
• Collaborate with content specialist to integrate SEO best practices across digital assets and
enhance organic reach.
• Meet regularly with Google Ads representatives to discuss performance insights and implement
new strategies and provide reports to leadership.
Direct Mail Management
• Develop and execute targeted direct mail campaigns to enhance lead generation.
• Coordinate with designers and vendors to produce compelling, brand-compliant mail materials.
• Oversee production, distribution, and database accuracy to ensure efficient execution.
• Track performance and integrate direct mail with digital marketing for maximum ROI.
Additional Technical Skills
• Proficiency in Google Analytics, Google Search Console, Google Tag Manager, and Google
Ads Editor.
• Strong experience in Adobe Creative Suite (Illustrator, Photoshop, After Effects) is highly
preferred.
• Experience with web editing and light coding (HTML, CSS, JavaScript) is highly preferred.
• Ability to analyze data in Power BI or Zoho Analytics to generate actionable marketing insights.
• Strong project management skills, ensuring timely execution of marketing initiatives.
• Ability to work in a fast-paced environment and adapt to evolving marketing strategies.
Do you meet the requirements for this job?
Digital and Direct Marketing Specialist
Digital and Direct Marketing Specialist
Alternate Job Titles: Google Ads & SEO Specialist, Integrated Marketing Specialist, Multi-channel
Marketing Specialist
Reporting to: Director of Marketing
Job Details:
• Full-time role
• On-site position
• Hourly Rate: $26-28.00 per hour (based on experience)
Job Requirements:
Job Roles and Responsibilities:
Google PPC, SEO and Web Optimization
• Develop, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and
Bing Ads campaigns to drive high-quality leads at the lowest possible CPL.
• Conduct keyword research, competitor analysis, and ongoing Performance Max (PMax) placement
maintenance to improve ad efficiency and organic search rankings.
• Optimize ad copy, landing pages, and bidding strategies while implementing UI/UX enhancements
to improve user experience and conversion rates.
• Monitor website analytics (Google Analytics, Google Search Console) and PPC performance to
track KPIs and identify opportunities for improvement.
• Manage SEO efforts, including on-page and off-page optimization, backlink building, and technical
SEO improvements to boost organic visibility.
• Collaborate with content specialist to integrate SEO best practices across digital assets and
enhance organic reach.
• Meet regularly with Google Ads representatives to discuss performance insights and implement
new strategies and provide reports to leadership.
Direct Mail Management
• Develop and execute targeted direct mail campaigns to enhance lead generation.
• Coordinate with designers and vendors to produce compelling, brand-compliant mail materials.
• Oversee production, distribution, and database accuracy to ensure efficient execution.
• Track performance and integrate direct mail with digital marketing for maximum ROI.
Additional Technical Skills
• Proficiency in Google Analytics, Google Search Console, Google Tag Manager, and Google
Ads Editor.
• Strong experience in Adobe Creative Suite (Illustrator, Photoshop, After Effects) is highly
preferred.
• Experience with web editing and light coding (HTML, CSS, JavaScript) is highly preferred.
• Ability to analyze data in Power BI or Zoho Analytics to generate actionable marketing insights.
• Strong project management skills, ensuring timely execution of marketing initiatives.
• Ability to work in a fast-paced environment and adapt to evolving marketing strategies.